There are some on-page SEO techniques
that we can use for each of our websites, some that often get overlooked. So,
here is a checklist of the most important techniques that we can use for 2014.
Title
Tag : The
best and most effective way to use the title tag is to not to make the title
tag longer than 70 characters. The title should be according to your page; try
to use the long phrased keyword within the title tag.
Code
Sample:
<head><title>Example
Title</title></head>
Description
Tag : Describe
your page content and try to use your most competitive keywords in the text.
Use no more than 160 characters.
Code
Sample:
<head><meta
name="description" content="This is an example of a meta
description. This will often show up in search results."></head>
Keywords
Tag: We all
know that Google stated that this tag does not affect your rankings but there
are many SEOs, who still use this tag for other search engines. Target your 5
most competitive keywords within the tag.
Code
Sample:
<meta
name="keywords" content="keyword1, keyword2, keywod3…">
HX
(Heading) Tags : HX
tags are used in headings sections. Use h1 for the main headings and the rest
in h2, h3, h4 and so on. Try using your keywords in the headings and
highlighting them in the eye of search engines with these HX tags.
Code
Sample:
<h1>this
is heading 1</h1>
<h2>this is heading 2</h2>
<h3>this is heading 3</h3>
<h2>this is heading 2</h2>
<h3>this is heading 3</h3>
Images: Optimize
each image with ALT tags. Image name can also be optimized; try to use the
keywords smartly within the Alt tags as well.
Code
Sample:
<img
src="image.gif" alt="keyword">
Search
Engine Friendly URLs : Try
not to use signs like &, Spaces, ? etc in your URLs otherwise it can come
across as spammy. Ask your developer to make the URLs look easy to read, short
and clean.
Quality
Content Is King: As we
all know “Content is King” in the SEO industry, so we can’t ignore this one.
Each page should have a minimum of 500 words of high quality content.
Internal
linking: Internal
linking will help you to engage your customers within the website. Internal
linking will also help you to control the bounce rate as well.
External
pages: Adding
links to external high quality website (not just popular) resources builds a
good relation in the eye of search engines and this trust will help the
websites to get higher positions on search engines.
Geo-tagging: Use geo-tagging to
let your users and search engines see your actual business location.
Authorship
Markups: Use authorship
to take the ownership of the content you publish on your website.
Sociability: Add
social media buttons to encourage your readers to share your website’s content
on their profiles. Websites with social signals can get better rankings in
search engines.
XML
Site-Map: Create
xml sitemap and add each of your website in it. You can submit to sitemap in
Google and Bing webmaster tools to make your website index soon.
Robots.txt :The
robots.txt is a text file webmasters create to instruct robots (typically
search engine robots) how to crawl and index pages on their website.
Google Analytics Tools: Make
sure you have added and setup the analytics code so you can properly analyze
your website & track your visitors.
Webmaster
Tools: Add
and verify the ownership of your websites via Google Webmaster Tools. These
webmaster tools will also help to analyze the on-page validations.
Hosting: A
website hosting server should be up and running 24/7, with at least 99.9% up time. A website with too much downtime can be DE-indexed from and won’t be
able to rank higher on search engines.
good one
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